为了保障事情或工作顺利、圆满进行,就不得不需要事先制定方案,方案是在案前得出的方法计划。方案书写有哪些要求呢?我们怎样才能写好一篇方案呢?以下是我给大家收集整理的方案策划范文,供大家参考借鉴,希望可以帮助到有需要的朋友。
活动方案策划 活动方案格式篇一
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活动方案策划 活动方案格式篇二
一、方案概述
根据现阶段市场时期淡旺季的转换及或者贵店其他原因造成的短期怠留现象,抢占市场份额,提升卖点和业绩,以创造更多利润,从而进一步扩大自身品牌在市场上的影响力和知名度。
二、活动方向
以秀展、促销活动为主,全力承接旺季到来,抢占争夺旺季市场份额。
三、活动主题
“爱の初体验”婚纱摄影展
1、以动态秀或静态展形式为贵店创造效益,达到宣传目的
2、利用人潮,示范当今最新动态秀或静态秀,促销主题,吸引观众,制造定单
四、活动时间
活动时间:周六、周日 10.18 ——10.19
五、活动地点
活动地点:泰州市万达广场中庭
六、活动内容
1、经典爱情剧情秀“我愿意”(双人表演)
2、20xx最新时尚韩式婚纱发表展(专业模特)。
3、双人现代爱情舞蹈(专业舞蹈表演者表演)。
4、最新韩式婚纱礼服双人秀(专业模特8名)。
5、双人现代爱情舞蹈每场1个(专业舞蹈表演者表演,)。
6、即兴参与有奖问答及笑话(现场互动)
7、特色服、晚礼服、少女裙等写真礼服共8款表演(专业模特8名)
8、现场化妆师化妆展示(附现场化妆教学咨询)
9、静态摄影展,包含各项摄影效果展示(穿插整个活动过程)
七、活动流程
10:00——11:00 完成会展布置
11:00——14:00 静态展布置+互动小游戏+现场派单咨询
【第一场】
14:00——14:10 开场舞(小提琴舞3人)
14:10——14:15 主持人致辞
14:15——14:45 20xx最新时尚韩式婚纱发表展(专业模特)
14:45——15:00 经典爱情剧情秀“我愿意”(双人表演)
15:00——15:20 最新韩式婚纱礼服双人秀(专业模特8名)
15:20——15:30 双人现代爱情舞蹈(专业舞蹈表演者表演)
15:30——16:00 特色服、晚礼服、少女裙等写真礼服共8款表演
16:00——16:10 双人现代爱情舞蹈(专业舞蹈表演者表演)
16:10——17:00 现场化妆师化妆展示(附现场化妆教学咨询)【互动游戏】
【第二场】
18:00——18:10 开场舞(小提琴舞3人)
18:10——18:15 主持人致辞
18:10——18:45 20xx最新时尚韩式婚纱发表展(专业模特)
18:45——19:00 经典爱情剧情秀“我愿意”(双人表演)
19:00——19:20 最新韩式婚纱礼服双人秀(专业模特8名)
19:20——19:30 双人现代爱情舞蹈(专业舞蹈表演者表演)
19:30——20:00 特色服、晚礼服、少女裙等写真礼服共8款表演
20:00——20:10 双人现代爱情舞蹈(专业舞蹈表演者表演)
20:10——21:00 现场化妆师化妆展示(附现场化妆教学咨询)【互动游戏】
八、活动宣传
1、事先应在一周内作出相应的媒介广告,前期铺垫(如:微博、微信、晚报、西祠胡同、平面媒介传播等等多渠道。)。
2、现场dm单的印制和发放。
3、现场主持人,气氛制造烘托。
九、促销策略
抓住当地顾客的心态,制定出适当的价格,在此基础上推出“韩国印季爱の初体验大型婚纱展示”,现场预定婚照连升三级,“爱情跳板”特惠专案,现场参与,现场抽奖。
操作方法:
1、本次活动突出特惠栏目,设立高额奖品,(根据贵店营利制订,以下供参考)以此吸引客户眼球,可以家电为奖品,强调不限套系,百分百中奖,数量有限,送完为止,并在活动中不停公布中奖人情况及所得奖品,以显示人气以及活动的真实性。
2、“特惠三级跳动活动”,现场预定婚纱照连升三级,花同样的钱享受最好的服务。
举例说明:原特惠价1088元
a、预约当天预付订金300元 跳一级1288
b、预约当天预付订金50% 跳二级1488
c、预约当天缴付全款 跳三级1788
其它套系依此类推,预定套系越高档,现金减价越高。
(我的优惠我选择方案)
3、特惠1+1=3行动,两对同行、套系服务立即增值1000元以上
a、可获得照片多赠三组
b、可获得全家福照片三张
c、可获得结婚当天多提供三项服务
4、疯狂免费活动
a、不限套系结婚当天婚纱礼服免费活动
b、不限套系当天项链、耳环免费提供
c、不限套系甜蜜传真喜贴免费提供
5、展开我们服务你满意活动,活动当天,如有顾客提出正当的不满意我们服务的情况,可向主管反映,一经查实,可获得公司提供的精美礼品一份,通过此活动树立自己金牌服务。
服务就是知名度
1、所有门市人员必须明确优惠措施及幅度,如超出必须向主管申请
2、所有专案之优惠不得折扣现金,不能重复享受。
3、若遇已在别家定单的客人,一定要以同样热情的态度来对待。
活动方案策划 活动方案格式篇三
1.有良好的阅读习惯,知道一页一页的翻书。
2.模仿故事句式尝试创编。
3.尝试仔细的观察画面中的人物,想象了解故事的内容。
1.知识经验准备。
幼儿知道到别人家找人首先要按门铃。
2.物质准备
挂图、音带、故事读本人手一册。
1.师生互相问候,走线,线上活动。(十个小朋友)
2.幼儿有序取书。
1.教师请幼儿翻到诗歌读本《丁冬丁冬》,请幼儿自己阅读。猜测故事内容。
2.教师提问帮助幼儿了解故事内容。
是谁在按门铃?找谁呀?他们干什么去了?
3.教师播放音带,幼儿听录音欣赏故事。欣赏完后,幼儿有序取书。
1.教师出示挂图,与幼儿一起讲述故事。
“丁冬!丁冬!门铃响了,找谁呀?”请幼儿用自己的语言讲述每幅图。引导幼儿仔细观察图中奇奇与皮皮的表情,并说出自己的感受。
2、交流小结。
每人都希望自己有朋友,皮皮当然也不例外,所以当门铃响起时,大家都很期待,希望是找自己的。最后看到皮皮的伙伴来敲门时,小朋友是不是也很高兴啊!
3、分享。
幼儿自由讲述,说一说自己类似的经历与心情。
4、表演。
幼儿自由选择喜欢的角色表演故事,可以变换不同的身份进行。
请小朋友模仿门铃是怎样响的。教师与幼儿一起说出“丁冬丁冬”的声音。
交流小结,播放音乐,幼儿有序整理桌椅。
活动方案策划 活动方案格式篇四
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